Sachsen-Allee Chemnitz
“Vintage meets modern” was the guiding principle for smart art’s commission for the Sachsen Allee shopping centre in Chemnitz: large-format lettering, and a visual wayfinding system. A variety of surfaces like plaster, brick and metal were first prepared and then covered with striking colours. The result was a space that not only looks more appealing, but also makes it easier for visitors to get their bearings, even from a distance. Where am I? Where do I need to go? Thanks to smart art, those questions are no longer asked. Symbols and numbers make it even simpler for visitors to find their way around the giant shopping centre. This was accomplished not with unsightly signage on poles, but rather with a custom colour scheme that suits Sachsen Allee Chemnitz’s corporate design. Well done, smart art!