Löhr Center Koblenz
There are some places that simply never sleep – like the Löhr Center in Koblenz. By day, thousands of visitors pass through its walls, enjoying the unique environment in this shopping centre; at night, smart art is hard at work. The agency was commissioned to harmonise and visually fine-tune three areas of the shopping centre. As hinted above, some of the job was carried out while the building was still in full use; for high-traffic areas, the smart art team waited until nightfall, with fewer visitors around. smart art added exterior paint to the escalator, a virtually flawless imitation of real wood. The highly complex three-dimensional decoration of the ceiling is a highlight all on its own. Thanks to smart art’s colour accents – in perfect harmony with other design elements in the building – it’s now impossible to miss. The third area was the floor-to-ceiling bookcase in the centre filled with XXL decorative objects; smart art’s task was to update it with airbrushed colours. In addition to the mere fact of working in a fully functional shopping centre, a particular challenge was painting the various materials for the support structures. Every material reacts differently to paint and, once dry, reflects the light in its own unique way. But ultimately every piece needs to match the others and form a harmonious whole. As you can see, the highly experienced smart art team managed to pull this off with aplomb.